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Lengthening
Volumizing
Curling
Flake-free
Longwearing
Smudge-proof
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A longtime bestseller, this award-winning lengthening mascara delivers dramatically longer lashes that last for 36 hours*. Known and loved for its structured brush with the custom-domed detailer tip that can define even the tiniest lashes, this mascara boosts length, lift, and volume beyond belief. Plus, the lightweight, jet-black formula builds easily and won't smudge, flake, or clump. It's a lash look you need to see to believe.
- The original, iconic and award-winning longwearing lengthening mascara
- 36-hour length*
- Smudge-proof, water-resistant, humidity-proof & sweatproof
- Best For: All lash types, including fine, thin, sparse, straight, short, downward-facing lashes, or lashes that need length
- Ophthalmologist-tested and suitable for sensitive eyes & contact lens wearers
Instrumental test on 27 participants
THE GOOD STUFF
- Two-way volume: Use the wand horizontally and vertically to lift AND curl
- Custom domed-tip brush: Reach those corner lashes with ease
- Stays on all day: …and then some...for up to 36 hours
instrumental test on 27 participants
TRIED & TESTED (WHAT IT DOES)
- 93% saw dramatic length*
- 92% said it instantly lengthens lashes in one stroke**
- 95% saw visible lift**
**Self-evaluation by 118 participants after 1 week
HOT TIP
Use the detailer tip on your lower lashes to separate & define even the tiniest lashes.
GET IT ON
1. Hold the wand horizontally.
2. Wiggle wand side to side & from base to tips of lashes.
3. Turn the wand vertically.
4. Stroke upward to curl and separate.
- Comes in full size and mini
- 94% saw dramatic length & volume*
- 94% saw visible lift*
- 100% saw long-wearing results*
- *Results observed in a consumer panel survey
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