Before becoming the vision of a brand, CHANEL was the vision of a woman who championed individuality above all else and who paved the way for a different approach to beauty. By creating each fragrance like a garment that is worn differently by each person, by developing skincare products that are like tools for self-expression, and by thinking of makeup as a manifestation of power that is as versatile as the colours, textures and finishes of its products, CHANEL encourages creativity that is always appropriate because it is always adapted to the individual.
