The new HYDRA BEAUTY Micro Sérum showcases advanced microfluidic technology, for extraordinary hydration and a cascade of sensory experiences. Infused for the first time with two types of micro-bubbles, this ultra-fresh serum helps strengthen the skin barrier, for up to 24 hours of intense hydration from the very first application(1). Skin is rebalanced, left visibly plumper and with a fresh glow. The Micro Sérum is now housed in sleek, eco-designed packaging(2). It is made from recycled plastic(3) and contains half the amount of plastic as before(4), resulting in a two times lower carbon footprint(5). (1) Instrumental test performed on 15 people. (2) Micro Sérum bottle. (3) Primary packaging made with 30% recycled plastic: lid made of 100% recycled PET, collar made of 30% recycled PET. (4) Study carried out on both sizes of the Micro Sérum (30 ml and 50 ml), compared to previous versions. (5) Life cycle analysis (LCA) carried out only on the 50 ml size. Impact on the Climate Change indicator was reduced by a factor of 2 across the product life cycle (packaging, excluding the paper leaflet or QR code; formula; processing, including lost production; distribution; and end-of-life of the packaging-excluding end-of-life of the formula and the use phase, as the product does not need to be removed or rinsed off).
Infused with two types of micro-bubbles, new HYDRA BEAUTY Micro Sérum strengthens the moisture barrier for intense hydration. Skin is rebalanced, left plumper and with a fresh glow.
HOW TO USE: Apply HYDRA BEAUTY Micro Sérum morning and evening, after the Micro Liquid Essence and before the Micro Crème, for glowing skin that appears infused with moisture. After first cleansing the skin with LA MOUSSE, dab a drop of HYDRA BEAUTY Micro Sérum onto 5 or 6 areas of the face and neck. Smooth outwards for a dose of intense hydration. CHANEL has developed LE GESTE MICRO BULLES, a technique that helps skin assimilate the product and is designed to cater to dull, dehydrated skin: using your fingertips, perform quick tapping movements on the face, from the forehead to the cheeks, then from the chin to the neck. From the very first application, skin is left visibly hydrated, plumper, and with a fresh glow. Skin is ready to receive the rest of the HYDRA BEAUTY skincare routine. This water-fresh formula locks in hydration, creating the perfect smooth base for foundation. For an even more luminous complexion, apply LES BEIGES Water-Fresh Complexion Touch.
