GET THE SCOOP
- Curling
- Longwearing
- Water-resistant
- Clump-free
- Flake-free
- Lengthening
- Buildable
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A Benefit classic, this long-lasting and water-resistant curling & lengthening mascara keeps lashes curled UP all day. The custom designed Hook 'n' Roll™ brush, inspired by hair rollers, catches, separates, and lifts every lash for a defined, clump-free curl and a natural-looking, eyes wide-open look. Plus, the comfortable, buildable formula resists tears, sweat & humidity. Say buh-bye to eyelash curlers, and hellooo to Roller Lash.
- A curling & lifting mascara that lasts 12 hours*
- Water-resistant, sweatproof & humidity-proof
- Does not smudge, flake, clump, or smear
- Easy to remove
- Best For: Straight & downward-facing lashes, or lashes that need lift and curl
- Ophthalmologist-tested and suitable for sensitive eyes & contact lens wearers
instrumental test on 27 participants
WHAT'S IN IT - Provitamin B5 helps condition for healthier-looking lashes
THE GOOD STUFF
- Water-resistant: Resists tears, sweat & humidity
- Longwearing: 12-hour staying power
- Hook 'n' Roll™ brush: Grabs, separates, lifts & curls your lashes
TRIED & TESTED (WHAT IT DOES)
- 97% said it gives a long-lasting curl**
- 96% said it visibly lifts lashes**
- 99% said eyes look more wide open**
**self-evaluation by 117 participants after 1 week
HOT TIP
Layer with BADgal BANG! mascara to add volume to your curl.
GET IT ON
Wiggle wand from base to tips of lashes across the entire lash line.
- * Consumer panel survey on 31 women after 4 weeks
- 87% said it gives long-lasting curl*
- Ink black, satin finish
- Water-resistant & easy to remove
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