Create bold, beautiful lashes with Farmers’ premium mascara collection. Whether you want length, curl, volume, or all three, our range has mascaras to suit every lash type and style preference. Designed for long-lasting wear, easy application, and smudge-resistant performance, these mascaras help you achieve looks ranging from soft, natural lashes to dramatic, red-carpet-ready styles. Perfect for everyday use, special occasions, or a night out, there’s a mascara to match every mood and makeup look.
Volumising mascaras to add fullness and thickness for striking, attention-grabbing lashes.
Lengthening mascaras to elongate and define every lash for wide-eyed appeal.
Curling mascaras for lifted lashes that open up your eyes instantly.
Waterproof mascaras that resist sweat, humidity, and tears, keeping your lashes flawless all day.
Tubing mascaras that wrap around each lash for easy, smudge-free removal.
A range of shades, from classic black for bold impact to soft brown for a subtle, natural finish.
Specialty mascaras for sensitive eyes or contact lens wearers.
Farmers offers mascaras from globally trusted brands including DIOR, MAC, L’Oreal Paris, Maybelline, and Clinique. Each product is designed to deliver professional results while remaining gentle on your lashes and eyes. Whether you’re aiming for a dramatic evening look, an elegant daytime style, or long-lasting waterproof performance, our selection has you covered. With NZ-wide delivery, click & collect options, and the ability to shop in-store, getting your perfect mascara has never been easier.
Start with clean lashes: Remove any old mascara or makeup residue and curl your lashes if desired. Choose your formula: Select volumising, lengthening, curling, waterproof, or tubing mascara depending on the look you want. Application technique: Apply from root to tip, wiggling the wand to coat each lash evenly. Repeat to build volume or intensity, layering carefully to avoid clumps. Finishing touches: Pair your mascara with eyeliner, eyeshadow, or lash primer for enhanced definition and longer wear. Removal: Use a gentle makeup remover or tubing mascara formula to remove all traces without rubbing or tugging at your lashes.
Whether you prefer bold, statement-making lashes or soft, natural definition, the right mascara can transform your eyes and elevate your entire makeup routine. Farmers’ collection offers everything you need for length, curl, and volume, as well as specialty options that last all day without smudging or flaking. With formulas suitable for sensitive eyes and a variety of shades and finishes, our mascaras allow you to express your personal style while caring for your lashes.
Shop Farmers today for mascara, including waterproof, volumising, tubing, and everyday options, and discover how easy it is to achieve long-lasting, flawless lashes at home.
Which mascara is best for everyday use?
Lengthening or curling mascaras provide a natural look suitable for daily wear.
Are these mascaras suitable for sensitive eyes?
Yes. Farmers stocks formulas that are ophthalmologist-tested and gentle on sensitive eyes.
How do I prevent mascara from smudging?
Use waterproof or smudge-resistant formulas and ensure lashes are clean and dry before application.
Can I buy mascara online in New Zealand?
Yes. Farmers offers a full range of mascara products online with nationwide delivery and click & collect options.
