Giovanni Colour Chic Purple Shampoo

$39.99
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Brighten, tone, and hydrate--your blonde, silver, or lightened hair deserves expert care.

Say goodbye to brass and hello to brilliance with Giovanni Colour Chic Purple Shampoo. Specially formulated for blonde, bleached, gray, or silver hair, this richly pigmented purple shampoo helps neutralise unwanted yellow and orange tones, restoring your hair's cool, radiant finish.

Enriched with a blend of nourishing botanicals, including argan oil, avocado oil, and coconut oil, this sulphate-free formula does more than just tone--it delivers moisture, shine, and softness with every wash. Its gentle lather lifts away impurities without stripping colour, making it safe for daily or routine use on colour-treated hair.

Whether you're maintaining icy blonde highlights or embracing your natural silver, Colour Chic Purple Shampoo helps preserve your tone while leaving your hair feeling refreshed, healthy, and vibrant. For best results, pair it with Giovanni's Colour Chic Purple Conditioner for a complete toning and hydrating regimen.

Apply to wet hair, massage into a rich lather, and let sit for 3-5 minutes. Rinse thoroughly. Use as needed to maintain tone.
  • Reduces brassiness, yellow and orange tones
  • Brightens blonde and gray hair colours
  • Infuses deep hydration for frizz control
  • Leaves hair smooth and shiny
  • Lauryl and Laureth Sulphate Free
  • For external use only. Avoid contact with eyes
  • Discontinue use if rash, redness or itching occurs. Consult with your physician if irritation persists
  • We highly recommend to conduct a skin patch test to avoid any allergic reactions
  • Store in a cool and dry place
  • Keep it out of reach of children
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Small items purchased online can be returned to any of our physical stores, or you can use the returns sticker included with your order to return it by post free of charge. For large items please call us on 0800 327 637.


If the item is faulty or damaged we will meet our obligations under the Consumer Guarantees Act. If you are returning the item because you've changed your mind and the item is in its original condition, then we will exchange the item (physical stores only) or give you a gift card. We do not allow returns for beds, furniture, whiteware and electronics unless the goods are faulty.

Read our full return policy here

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