Finish: Sheer
A makeup look that ensures your skin will still look like skin — only better. Products that promise a natural, barely there finish. Apply products in light layers to achieve your desired complexion.
Finish: Dewy
A well hydrated, nourishing base allows your makeup to glide on. Choose foundations with skin-loving ingredients that promise to add coverage but also help to plump and boost moisture levels in the skin. Avoid heavy powders and try cream and liquid-based formulas.
Finish: Radiant
Think luminous, glowing, lit-from-within skin. During make-up application, concentrate on spot concealing any areas of discolouration or redness. Lightweight, highlighting products applied to the high points of the face will help to dial up the glow.
Skin Concerns: Oiliness
An oily skin type can often mean your face appears shiny and greasy throughout the day and you may find that your make up doesn't stay on or "slides" off. Pores are visibly enlarged around your nose, forehead and chin. Look for products that provide a mattifying effect to combat this.
Skin Concerns: Dryness
Dry skin means that your skin is lacking water. It can feel dry, itchy and perhaps dull looking too. Your overall tone and complexion may appear uneven, and fine lines are more noticeable. Look for products with hyaluronic acid and glycerin to help drive hydration back into the skin.
Skin Concerns: Hydration
Does your skin appear dull and feel dry or tight? It might be a sign of dehydration. Hydrated skin is smooth, radiant and has an even tone. To achieve this, start by drinking plenty of water, using a cleanser that doesn’t dry out your skin and look for products with hydrating ingredients like hyaluronic acid.
Skin Concerns: Uneven Skin Tone
Uneven skin tone can be characterized by both skin discoloration and a change in your skin texture. The affected skin is usually visibly distinct from the surrounding areas and can have dark patterns or markings of different colouring (pigmentation), or you might see a rough or spotty texture.
Coverage: Light/Sheer
Lightweight or sheer coverage foundations usually have a thinner consistency, allowing for easy blending and a breathable texture. They are perfect for achieving that 'no-makeup look' and perfect for everyday use.
Coverage: Medium
Medium coverage foundation can help even out your skin tone and conceal minor imperfections. This is a foundation that is easily buildable so you can layer the product to achieve more coverage without looking too heavy.
Coverage: Full
Full coverage foundations have a thicker, more highly pigmented formula to help achieve a matte finish. They can help minimise the appearance of pores, providing a smooth and flawless surface.
What is the benefit of using a Primer with a Foundation?
Primer is like insurance for your foundation because the way you prep the skin will determine how your foundation will wear throughout the day and also the finish on your skin. Choose a primer that targets your skin concerns e.g. smoothes texture, and/or changes the skin to the finish you want e.g. dewy, matte etc.Read more...
Why would I use a Powder after Foundation?
Powder will turn your liquid foundation into more of a solid to prevent it from creasing so use on targeted areas of the face. Choose a texture of powder that compliments your skin type - we don't want dry skin to look powdery and the coverage to look thick!
What is the best way to finish the complexion to achieve a completed look?
Adding colour products to the face is the best way to finish the look and bring some dimension back to the face. Depending on your preferences you could apply Bronzer, blush and highlighter to the face to add colour to the skin. Bronzer will sculpt the face, adding warmth and dimension to the perimeters/contours of the face.
Blush will add a healthy touch of colour to the cheek, bringing back that natural flush of colour to the complexion.
Highlighter will add that glow, giving radiance to the high points of the face like the cheekbones and bridge of the nose.Read more...
How do I make my foundation last longer?
To add longevity to your foundation you can pair with a suitable primer for your skin type. This will ensure the skin is properly prepped and targets skin concerns so that foundation can look its best and stay on longer.
For oily skin types you can also pair with face powder to set the face and provide added oil and shine control.Read more...
What is the best way to apply foundation for a flawless effect?
For a flawless application of foundation we recommend using a foundation brush for application and a dense buffing foundation brush to blend seamlessly into the skin, giving you the control to build foundation coverage to your needs whilst buffing into the face with ease melting into the skin
What brush is best to apply foundation for a full cover?
Use a dense buffing brush with relatively short hairs. The closer the hairs are together the fuller the coverage.
Can you mix Foundation with a Primer for a softer finish?
Absolutely!
Do you need to use a brush to apply makeup?
For complexion it depends on the level of coverage you want. Fingers are more porous than brushes and spongesso they will absorb more of the pigment from your liquid foundation/concealer and you will get a sheerer coverage. For eyes and cheeks: cream products you can use with a brush or fingers, powders you will always need a brush. Read more...
Do I need to use a Primer?
Depends on your skin needs, the way your foundation wears and the finish you want from your foundation. If you're happy with the way your foundation looks/wears with just your normal skincare underneath then you can think of that as 'primer' because you're giving your skin everything it needs to get the results you wantRead more...
Can you use a foundation to conceal?
Depends what you're trying to conceal. If you're concealing redness or blemishes then if you're foundation is a full coverage formula then it should cover this. If you're concealing dark under eyes or pigmentation you may need a concealer that is a different undertone from your foundation to colour correct it (usually a slighly more peachy tone is needed). Read more...
Why is it so important to use skincare under makeup?
Skincare feeds the skin with hydration. If skin is not adequately hydrated for your skin type your foundation won't wear how you want it to e.g. oily skin (which is usually dehydrated) will produce more oil to compensate and your foundation will look oily and may slide off, dry skin will eat the hydration from the foundation and you'll be left with a dry crusty layer of makeup on the skin
Can you use the same shades all year?
Visit your local counter for a complimentary complexion consultation to check which shades you feel best in.
Does your concealer need to be the same colour as your foundation?
For most people your concealer match will be different colour to your foundation especially if you have darkness or pigmentation
How are you best to spot cover uneven skin tone?
Do you mean uneven texture? - it more comes down to skin prep, using adequate softening hydration and a smoothing primer can help a lot. At the end of the day makeup doesn't cover texture but it can help disguise it so more is not always more. Use a lightweight formula with high pigment that wont look think on the skin and sometimes less pigment can actually look better.
Why skin gets extremely oily through the T.Zone, how can I prevent this without my makeup looking heavy?
oiliness is usually caused by dehydration so using water based hydration is key, look for formulas with humectants e.g. glycerin, hyaluronic acid. You can also use as oily controlling primer for extra oil control. Still set with a powder but use a translucent formula so it doesn't look heavy, as its not adding another layer of coverageRead more...
Finish vs Wear
Can Foundation be longwearing and still look radiant?
Yes, adequate hydration and priming for the skin type is important for this. Also setting with a non-matte finish powder where makeup moves or creases will increase wear time, then locking it in with hydrating/glowy setting spray with transfer resistant technology. Using highlighter and radiant blushes/bronzers too.Read more...
How can I create a natural base, with luminous finish?
Yes, adequate hydration and priming for the skin type is important for this. Also setting with a non-matte finish powder where makeup moves or creases will increase wear time, then locking it in with hydrating/glowy setting spray with transfer resistant technology. Using highlighter and radiant blushes/bronzers too.Read more...
Can you have a dewy finish that lasts?
Yes, adequate hydration and priming for the skin type is important for this. Also setting with a non-matte finish powder where makeup moves or creases will increase wear time,then locking it in with hydrating/glowy setting spray with transfer resistant technology. Using highlighter and radiant blushes/bronzers too.Read more...
What's Trending? Do you follow the pack, or stay true to your skin concerns
My skin is oily, how can I create the trending dewy look without making my skin look more oily?
Apply a Mattifying Primer all over and use a Radiant Primer through the upper cheekbone & side of nose, this provides a base for how the foundation will sit and look, use a finishing highlighting powder, stick or cream overtop of foundation in areas you want to enhance for that extra dewy radiant finish.Read more...
The stars all use a deep shade to contour, when I try to create this look, I look like my makeup is painted on, help?
Go for a bronzer that is 3 times darker than your actual skin tone to create a natural looking contour, if you want to deepen up a little for the evening you can apply a couple of layer's. Don’t forget to blend, blend, blend.
How can I achieve a glowing radiant base that’s trending at the moment?
Select skincare that will hydrate the skin to give you a healthy glowing base, follow with a radiant/dewy foundation that provides glow to the skin and you can also follow with a highlighter to add that extra boost of shine to the highpoints of the face.Read more...
