Explore eye makeup at Farmers and find everything you need to define, brighten, and enhance your eyes. Shop mascara, eyeshadow, eyeliner, brow products, eye primers, and false eyelashes from brands such as MAC, Maybelline, L’Oréal Paris, Catrice, Benefit, Ardell, and more - available online or in store with delivery across New Zealand and Click & Collect.
Eyeshadow adds colour, depth, and dimension to your eyelids. The range includes matte, satin, shimmer, and metallic finishes so you can keep it natural or dial up the drama. Choose single shadows for simple looks, or explore eyeshadow palettes that group complementary shades, making it easy to blend and layer colours for everyday or evening makeup.
Eyeliner helps define your eye shape and adds emphasis along the lash line. Pick an eye pencil for soft, blendable lines, a gel eyeliner for smooth application with a brush, or a liquid eyeliner for crisp wings and graphic looks. Different formats suit different techniques, so you can choose the level of precision and intensity that feels right for you.
Mascara is often the finishing step in an eye look. You’ll find formulas designed to focus on volume, length, separation, or definition, as well as water-resistant and washable options. For occasions where you’d like extra impact, false eyelashes and individual or cluster lashes can add more fullness or length. Always follow the instructions supplied with adhesive and remove false lashes gently.
A dedicated eye primer helps create a smoother base on the eyelid and can support longer-lasting eyeshadow when used as directed. Apply a thin layer before eyeshadow or liner to help reduce creasing and fading and to prepare the area for makeup.
Brows frame the face and complete any eye look. At Farmers you’ll find brow pencils, gels, pomades, and powders to shape and define, plus clear gels to set brow hairs in place. There are also selected lash and brow care products that are formulated to help condition the hair - always check the individual product information for directions and specific benefits.
Eye makeup lets you tailor your look to the occasion. For a simple everyday routine, try neutral eyeshadow shades, a soft pencil liner, and mascara. For evening, you can deepen the outer corners with richer tones or add shimmer, pair with a stronger liner, and finish with volumising mascara or false lashes. You can build your routine step by step, choosing the products and techniques that feel most comfortable.
What type of eyeshadow is easiest for beginners?
Many beginners find it helpful to start with a small palette of neutral shades in matte or satin finishes. These tones are generally easy to blend and work well for everyday looks.
How do I choose an eyeliner format?
Eye pencils are often chosen for softer lines and smudged effects. Gel eyeliner, applied with a brush, can give smooth, controlled lines, while liquid eyeliner is usually preferred for very precise or winged looks. The best option depends on the result you want and what you are comfortable applying.
How can I create a simple smoky eye at home?
Apply an eye primer, then sweep a light shade over the lid. Add a medium shade through the crease, blend a deeper colour at the outer corner and along the lash line, and finish with eyeliner close to the lashes and mascara. Blending the edges well helps keep the look soft and wearable.
How do I look after my lashes when using eye makeup?
Use a suitable eye makeup remover and remove products with gentle motions rather than rubbing. Avoid pulling on lashes when taking off mascara or false eyelashes. Some products are formulated to help condition lashes; check packaging for details on how and when to use them.
Are there makeup products that also help care for the eye area?
Some primers, mascaras, and brow or lash products are formulated with conditioning ingredients and are designed for use around the eyes. Always read the label, follow the usage directions, and discontinue use if irritation occurs.
