Dior has created OFF/ON Foaming Cleanser, the foaming cleanser composed
of 90%* natural-origin ingredients to give your skin OFF/ON cleansing:
OFF = eliminates impurities, urban particles, makeup
residue and excess sebum. Clinically proven effectiveness: the foaming
cleanser eliminates 99% of particles, including the finest,** and
reduces the effects of pollution on skin lipids by 20%.***
ON =
soothes feelings of discomfort, preserves the skins hydration and
barrier function. The Foaming Cleanser enables you to cut the harmful
effects of pollution on a skin barrier marker in half.***
Infused with purifying water lily**** from the new Dior garden and soothing cornflower floral water,**** OFF/ON Foaming
Cleanser offers more than just cleansing: this facial cleanser combines
the smoothness of a cream with the effectiveness of a foaming cleanser
to reveal the skins purity while providing skincare action that respects
the skin.
Airy and delicate, OFF/ON Foaming Cleanser
frees the skin of makeup residue, UV filters and pollution to switch to
skin that appears incredibly pure.
* Amount c
alculated based on the ISO 16128-1 and ISO 16128-2 standard. Water percentage included. The remaining 10% of ingredients contribute
to the formulas performance, sensory appeal and stability.
**
In vivo instrumental test on 21 women on 1-m particles.
*** Ex
vivo test on skin explant.
**** In vitro tests on ingredients.
Key Ingredients
PURIFYING WATER LILY FROM
THE NEW DIOR GARDEN
The purifying water lily infused
in the OFF/ON Foaming Cleanser formula is a functional ingredient known
for its ability to purify its environment. The key to this purifying
property is the chelation phenomenon, which involves trapping and
retaining impurities such as heavy metals so that they do not spread in
water. Infused in OFF/ON Foaming Cleanser, purifying water lily helps
purify* the skin.
Located in Temple-sur-Lot, where t
he French water lily originated, the new Dior garden ensures the traceability, cultivation method and broad reach of French water
lilies. To refine the harvesting process and further increase their
positive impact on local biodiversity, the House of Dior and the L
atour-Marliac teams have established a regenerative cultivation system unprecedented for the nursery. The rhizome of each plant
picked for Dior is cut in two so as to keep a division whose shoot is
immediately replanted. A philosophy shared by all Dior gardens, so that
nature remains an inexhaustible source of inspiration and creation.
* Ex vivo test on skin explant.
How to Use
Take a small dollop of OFF/ON Foaming
Cleanser. Add water and lather into a foam in the palm of the hand.
Apply OFF/ON Foaming Cleanser to the face using circular motions.
Rinse thoroughly with water, then dry your skin
with a clean towel.
Product Ingredients: Purifying water lily
- 150g
- The purifying water lily comes from the Latour-Marliac garden, the legendary home of the water lily since 1875
- The Latour-Marliac garden is the 1st articultural Dior garden, where water lilies are harvested to allow the plant to recover
- In 1889, Joseph Bory Latour-Marliac went to Paris for the Worlds Fair, which Claude Monet also attended
- The famous impressionist painter ordered water lilies from him on this occasion, thus making Latour-Marliac his official supplier
- A member of the union for ethical biotrade, dior is committed to a sourcing that is respectful of nature and communities
- Do not store at extreme temperatures
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