The Serum Foundations are very low in viscosity and are dispensed with the supplied pump or with the optional glass dropper available for purchase separately if preferred.
The pigments used in this format are treated for a rich, highly-saturated effect. These pigments are suspended in our proprietary spreadability system that allows pigments to look natural on the skin, resist collecting within fine lines and stay on for longer. The foundations offer a semi-matte finish and are compatible with most primers and are designed to work exceptionally well with the primers offering from The Ordinary.
Serum Foundations sold in the European Union offer an SPF 15 claim. This protection is achieved without the use of chemical sunscreens and only through physical protection from Titanium Dioxide. Additionally, no nano-particles are used to achieve this sun protection. These attributes are unique in foundations because it is exceptionally difficult to create a natural, lightweight look and consistent shades when using only non-nano forms of Titanium Dioxide for sun protection without any chemical sunscreen agents.
Please note that the formulations are and will be the same in all markets but the packaging will claim SPF 15 only in the European Union while regulatory processes for claiming SPF in other markets are carried out individually.
Each foundation format is available in 21 shades. The shades are divided into three categories: 1 for fair to lighter tones, 2 for medium tones; and 3 for darker tones. Each category is then classified further by a second digit from 0 to 3 to indicate depth within each category. Finally, a letter is added to the shade code to identify the undertone: P (Pink) and R (Red) indicate cool undertones for lighter and darker shades respectively; N indicates a Neutral tone; Y indicates a Yellow undertone. Each shade code has a descriptive name as well. For example, 1.2P is Light with Pink Undertones while 3.0Y is Medium Dark with Yellow Undertones.
Three of the shades have an additional letter at the end: S indicates Silver highlights and G indicates Gold highlights; these shades use natural-looking and exceptionally fine dispersions of metallic effect pigments for added highlight. The Ordinary will introduce individual enhancers and highlighters in the near future to customize all shades.
The unique suspension system used in the formulations allows shades to look so natural on skin that three shades or more will suit most skin tones. The shades can also be mixed at the time of application if desired.
- As with most liquid forms of foundation, it's ideal to shake the container lightly before use.
- Available only in Newmarket, Sylvia Park, Lambton Quay & Online.
Delivered to Your Door
Delivery available only to valid New Zealand addresses. All deliveries must be signed for.
Delivery of Small items
Dispatched in 3 - 5 working days. Small items cost $7 and gift cards $2. Rural delivery and goods that are dangerous to transport such as fragrances and Sodastream Gas Refills may take longer. You only pay the delivery fee for the largest item in your cart. The full delivery cost will be displayed at checkout.
Delivery of large items
The expected delivery date of your item will be displayed during checkout after you submit your address.
The delivery company in your area will call you to arrange a delivery time. Call 0800 327 637 for any further assistance.
$65: Within 50km of your nearest store
$149: Between 50km and 100km of your nearest store
$199: Over 100km from your nearest store
Collect In Store
Orders are shipped from our Online Store in Auckland.
Now available at all Farmers stores, dispatch takes 5 - 7 working days and costs $5.
1. Add products to your order that display the Collect In Store icon.
2. Select Collect In Store from the delivery page during checkout and choose your store from the list.
3. You'll receive an email when your order is ready to collect. Pop in to the store with your order number and proof of ID.
Small items purchased online can be returned to any of our physical stores, or you can use the returns sticker included with your order to return it by post free of charge. For large items please call us on 0800 327 637.If the item is faulty or damaged we will meet our obligations under the Consumer Guarantees Act. If you are returning the item because you've changed your mind and the item is in its original condition then we will exchange the item (physical stores only) or give you a gift card. We do not allow returns for beds, furniture, whiteware and electronics unless the goods are faulty. Read our full Returns Policy