Berry Blush & Floral

    It's time to change up your wardrobe with this season’s new hot blush tones. Mix with rosey hues, and floral prints for a flattering and very feminine new you.

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    Navy is New Black

    Flattering on all skin tones and so versatile to wear under this season’s rich colours. Once you’ve discovered navy you won’t go black!

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    Essential Comfort

    Refresh your everyday essentials with new season's feminine florals, colours, and touches of lace for that something extra.

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    Easy like Sunday Morning

    Our cosy new range in ‘oh so comfy’ plush or soft and cuddly flannelette will keep you warm and toasty whether you are lounging or snoozing.

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    Be in with a chance to WIN a Trip to New York City

    Spend $60 or more on Maidenform and be in with a chance to win a trip for two to NYC

    Conditions apply.

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    Women's Thermals

    With cooler weather around the corner, now’s the perfect time to stock up on cosy winter essentials. Start with the base layer with our range of thermals.

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    You might be interested in

    Sports Bras

    Whether you’re into marathons or walking the dog, you owe it to yourself to have proper support with a well-fitting sports bra.

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    Support yourself in style with our fuller cup bra range. From everyday essentials to sports styles, and pretty lace options, there's something for everyone in our DD to G sizes.

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    Layer up with our new range of sheers, textures and delightful patterns to keep you warm and your wardrobe up to date …and don’t forget leggings make a great trans-seasonal option.

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    Pre and post baby, our range of maternity lingerie, sleepwear and hosiery has something that every expecting mother needs.

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    Farmers Bra Fitting

    Over time, the shape and size of your bust will change, which is why it’s important to get correctly fitted in store with one of our bra fitting consultants.

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    Bra Size Calculator

    Buying lingerie online? Find your perfect fit with our bra size calculator.


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    First Bra Buying Guide

    From deciding when it’s the right time, to what style of bra she needs, and getting the right fit, there are many things to consider when buying her first bra.

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    Shapewear Buying Guide

    Whether it’s that party dress you’ve been wanting to wear, or something to help you look and feel your best in skinny jeans, discover the right shapewear for you.

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    Hosiery Buying Guide

    Discover deniers, finishes and make hosiery shopping a breeze with our handy buying guide.

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    Women’s Thermals Buying Guide

    Discover our gorgeous range of thermals, ranging from 100% merino wool through to lighter, beautifully soft viscose blends and find the right piece for you.

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