The outcome: smooth, crease-free shadows that combine long-lasting colour with luxurious skin care benefits. Vitamin enriched. Oil-Free.
Over the years, the most consistent requests we've heard from women seeking new eye shadows were that the colours be long-lasting, crease-free and smoothing. They also wanted a shadow that could help their eyes look better over time. Beautiful Color Eye Shadows deliver all this and more by combining long-wearing colour with long-term skin care benefits.
Our crease-free formula also helps improve the appearance of signs of aging while protecting your skin from environmental damage. Each sleek, gold and silver mirrored compact includes a sponge-tip applicator. For complete test results of this luxuriously smooth line of shadows, see below.
- 100% say they're gentle enough for their eyelid skin
- 99% report it's easy to apply and comfortable to wear
- 96% report works well with all skin types
- 93% report that these perfectly paired colours glide on evenly without creasing
- 93% report eyelids look smoothed
- 90% report that these eye shadows are long wearing & have staying power
- 69% said their eye lids had a firmer look
- 67% said it gives their eyes a more youthful appearance
Beautiful New Compact
The Beautiful Color Eye Shadows are encased in a new sleek, gold and silver compact with a mirror and a sponge tip applicator. The iconic Elizabeth Arden Red Door is embossed into each powder for a sophisticated look.
*US home consumer test among 110 women over 2 weeks.
Our new Beautiful Color Eye Shadows offer skin care benefits that address both immediate and long term concerns. They help improve signs of aging in the eye area while protecting skin from future environmental skin stressors.
Advanced Pigment Technology: Each colour pigment particle is coated with a blend of silky silicone, Retinyl Linoleate and antioxidants to create exceptional colour saturation and luxurious, cushion-like texture. Eye shadow lays a veil of colour on top of the eye lid without settling into lines and creases.
Retinyl Linoleate: Elizabeth Arden's patented Vitamin A derivative. Clinically proven to help minimise the look of fine lines and wrinkles, and support your skin's own natural collagen production.
Antioxidants, Vitamins C & E: Help neutralise free radicals, greatly reducing their destructive power on skin cells in the delicate eye area.