The sizes provided are based on average body measurements and should be used as a guide only. Standard sizes are based on a height of 167-169cm and petite sizes are based on a height of 157cm.

Our models are size 8 and our plus size models are size 16.

How to Measure

NZ Alpha Bust (cm) Waist (cm) Hip (cm)
8 XS 76-80 60-64 86-90
10 S 83-87 67-71 93-97
12 M 90-94 74-78 100-104
14 L 97-101 81-85 107-111
16 XL 104-108 88-92 114-118
18 1XL 111-115 95-99 121-125
20 2XL 118-122 102-106 128-132
22 3XL 125-129 109-113 135-139
24 4XL 132-136 116-120 142-146
Plus Size
16 L 109-112 93-96 119-122
18 XL 114-117 98-101 124-127
20 2XL 119-122 103-106 129-132
22 3XL 124-127 108-111 134-137
24 4XL 129-132 113-116 139-142
26 5XL 134-137 118-121 144-147

How to Measure

Here are some tips to help you get the right size.

  • Ask a friend to help you
  • Stand barefoot on a level surface
  • Stand upright but relaxed with your feet together
  • Use a cloth tape measure
  • Measure over underwear
  • Hold tape snug but don’t pull tight
  • If your measurement is between sizes, order the larger size
  1. Bust.

    Measure around the fullest part of your bust. Ensure the tape measure is level and arms are to the side of your body. Bring the tape together keeping a forefinger between the tape and your body.
  2. Waist.

    Define your waist by placing the tape measure around your waist and then moving it forwards and backwards. The tape will settle at your true waistline.
  3. Hips.

    Measure around the widest part of your hips. If you’re unsure, take several measurements then use the largest.
  4. Inside leg.

    You will most likely need help with this measurement. Get a friend to measure from the top of the inside leg down to your ankle.

Bra Sizes

Visit our Bra Size Calculator to find your bra size and shop for it. For fitting and first bra advice see our Farmers Bra Fitting page.