Creamy and moisturising, it glides on comfortably and feels light-as-air. Not to mention that it's got staying power, too - it won't budge for 8 hours! Inspired by the looks she was creating for Fashion Week, Bobbi set out to develop the perfect colour range, everything from nudes to brights to bolds. We're pretty sure you'll want more than one colour. Depending upon how it's applied, this versatile formula goes from providing full coverage to creating a stained lip. You can swipe directly onto the lips from the tube or use the Lip Brush for more precise application (sold separately).